Entelech

Website Proposal

Your New Digital Home

Prepared for Cool Operators Refrigeration & Air Conditioning

George Davies · Director

March 2026

Hi George,

Thanks for taking the time to chat about where Cool Operators is heading. Going from $3M to $5.5M in a single year is serious growth — and now that you're targeting government contracts, your digital presence needs to match the calibre of work you're delivering on site.

Right now, your website is holding you back. It's sitting on a template URL that doesn't rank, it doesn't reflect the size or professionalism of your operation, and you're paying $600 a month for the privilege. We can fix all of that.

In short: We'll design and build a 6-page website on your own domain that's fast, mobile-first, SEO-ready from day one, and built to position Cool Operators as the serious commercial operator you are — not a one-man band with a template site. Estimated completion: 4 weeks.

Who We Are

We Build Websites That Work

Entelech is a digital agency with offices in Australia and the UK. We don't just make things look pretty — we build sites that rank, convert, and give you a genuine competitive edge. We work with trades and service businesses that have outgrown their DIY web presence and need something that actually performs.

15+

Years Experience

AU & UK

Operations

100+

Websites Launched

Site Analysis

What We Found

We've had a look at your current setup and identified some critical issues that are costing you credibility and visibility — especially as you move into the government contract space.

⚠️

Not on Your Own Domain

Your site lives on sitelift.site — a third-party template URL. You don't own it, you can't rank with it, and it screams "temporary" to anyone who checks. Government procurement teams will notice.

🔍

Invisible on Google

With no proper domain, no SEO structure, and no indexable content, Cool Operators doesn't show up when people search for refrigeration or air conditioning services in Sydney.

💸

Overpaying by ~$7,200/Year

You're paying around $600/month for a basic template site and a Google Business listing. That's $7,200 a year for something that isn't generating leads or building credibility.

🏗️

Doesn't Match Your Growth

You've grown from $3M to $5.5M this year with a 14-person team. Your website looks like a startup, not a business winning government contracts. That disconnect costs you tenders.

Project Scope

What We'll Build

A 6-page website designed to position Cool Operators for the next stage of growth — government contracts, bigger clients, and a professional digital presence that matches your reputation on site.

🎨

Design

6 custom page designs
Mobile-first responsive layout
Professional brand-aligned styling
2 rounds of design revisions
High-quality imagery & icons

⚙️

Development

WordPress CMS build
Easy content editing for your team
Contact & enquiry forms
Speed optimised (target: 90+ PageSpeed)
SSL, security & daily backups

🔍

SEO Foundation

On-page SEO for all 6 pages
Schema / structured data markup
XML sitemap & robots.txt
Google Analytics 4 + Search Console
Google Business Profile optimisation

🚀

Launch & Handover

Pre-launch QA & cross-browser testing
Domain setup & DNS configuration
CMS training session (recorded)
14 days post-launch support
Full documentation & credentials handover

Your 6 Pages

Site Structure

🏠 Home 🔧 Services — Refrigeration ❄️ Services — Air Conditioning 🏢 About Us 📸 Projects / Gallery 📞 Contact

Our Process

How We'll Build It

A straightforward 4-week process. You'll see progress at every stage and we won't launch until you're 100% happy.

Week 1

Discovery & Wireframes

Kick-off call to nail down the content, messaging, and what makes Cool Operators different. We'll map out all 6 pages and get your sign-off on the structure before any design work starts.

Week 2

Visual Design

Full homepage mockup first, then the remaining pages once you've approved the look and feel. Professional, clean, and built to impress — whether it's a property manager or a government procurement officer viewing it.

Week 3

Development & Build

We build on a staging site so you can review at any time. WordPress CMS, responsive development, forms, speed optimisation, and SEO setup all happen here.

Week 4

QA, Launch & Handover

Final content check, cross-browser testing, speed audit, domain migration, and go-live. Plus a recorded training session so your team can update content without needing us. 14 days post-launch support included.

The Numbers

What You're Paying Now vs. What This Costs

Current Setup

$7,200

per year (ongoing)

Template site on sitelift.site
No SEO, no rankings, no leads
Don't own the domain
Paying $600/month forever

Entelech Website

$2,500

one-off (+ GST)

Custom 6-page WordPress site
SEO-ready, mobile-first, fast
You own everything
Hosting ~$30/month after launch

Your Investment

Project Pricing

One clear price. Everything included. No monthly retainer, no hidden fees — you own the site outright.

Total Investment

$2,500

+ GST · Payment schedule below

What's Included

✓ 6 custom page designs with 2 revision rounds

✓ Mobile-first responsive development

✓ WordPress CMS setup & configuration

✓ Contact & enquiry forms

✓ On-page SEO for all 6 pages

✓ Schema markup & structured data

✓ Google Analytics 4 & Search Console setup

✓ Google Business Profile optimisation

✓ Cross-browser & device QA testing

✓ Domain setup & DNS configuration

✓ CMS training session (recorded)

✓ 14 days post-launch support

Option A: 50/50 Split

$1,250

50% deposit to commence · 50% on launch day

Option B: Pay in Full

$2,500

Full payment upfront · Priority scheduling

What Happens Next

Getting Started

Accept Proposal

Confirm you're happy and we'll send over the agreement.

Deposit & Kick-Off

Deposit received, we book your kick-off call within 48hrs.

Build Begins

Wireframes within week 1. You'll see progress throughout.

Launch Day

Go live on your own domain. Cancel that $600/month.

Let's Build It

Ready to Launch Your New Site?

You've built a $5.5M business — it's time your website caught up. Let's get Cool Operators the digital presence it deserves.

Book Your Kick-Off Call Or email us at [email protected]

This proposal is valid until 18 March 2026